What Is Product Marketing?
What Is Analyst Relations?
How To Leverage Podcasting In Product Marketing?
Yana Persky of Pepperi - B2B Sales Platform for Brands & Wholesale Distributors generously shares her views and best practices.
>> PM sits at the intersection of #ProductManagement, #Sales, and #CustomerSuccess
>> PM is a challenging 'breed', especially in the new companies - because you need to know the product and the competition inside out
>> 3 pillars of PM success are:
1. Research - Before, during, and after any type of launch
2. Messaging and positioning that help frame your product in a way that shines
3. Product launch and go to market strategy
>> The complexity of building Analyst Relations is overrated
>> Guest podcasting can boost your effort